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As per James Murdoch, audience would soon be demanding all the big events to be telecast in 3D and it is this that has turned out to be a big problem for News Corp.
The need for duplicate cameras, suitable broadcasting equipment as well as staff trained in the relevant field of 3D delivery of the events has been a very difficult task, revealed the chief executive of News Corp Europe and Asia when speaking about telecasting for SkySports in UK.
James Cameron, the director of Avatar which has been a 3D blockbuster and cost $2.8 billion in its making was speaking to Mr. Murdoch during the media summit at Abu Dhabi. They both were of the opinion that making films for cinema or television in both 2D and 3D was “not a good business model”.
As per Mr. Murdoch, “That’s the way we do it now. It’s very hard and it’s not just the camera positions, it’s the directors and the producers and the outside broadcast units, so now it’s the two big trucks sitting outside [venues] because they want different angles, they want different things.”
However, both Mr. Murdoch as well as James Cameron are of the opinion that there is the need to deliver more 3D content.
Earlier Mr. Murdoch had gone on record saying “Customers will not want big events that are not in 3D at some point in the future because it is such an exciting and immersive experience.”
In fact, if Cameron is to be believed, its not too far away when news broadcasts too would need to be delivered in 3D.
The camera used for 3D filming of events and especially the sporting ones are so large that it would affect spectator’s field of vision. But this camera would be necessary in order to provide close up shots of the event.
Cameron is of the opinion that the next generation of cameras would bring the solution to this issue.
Mr. Murdoch also hinted upon the cost of making the movie Avatar in lighter vein and as a pointer towards the cost aspect of 3D productions. Mr. Cameron at that interjected with the laugh that Mr. Rupert Murdoch who is the father of Mr. Cameron and chairman of News Corp would sure take offense in case the 3D project was further delayed. Mr. Murdoch did agree to this comment.
Risk was a necessity in the film industry as per Mr. Cameron else the business would have been crippled by now.
It would be 10 years of consolidation that the film industry would be requiring to get 3D production in place. This as per Mr. Cameron was acceptable for it took the same time period to transit from black and white to color.
The need for duplicate cameras, suitable broadcasting equipment as well as staff trained in the relevant field of 3D delivery of the events has been a very difficult task, revealed the chief executive of News Corp Europe and Asia when speaking about telecasting for SkySports in UK.
James Cameron, the director of Avatar which has been a 3D blockbuster and cost $2.8 billion in its making was speaking to Mr. Murdoch during the media summit at Abu Dhabi. They both were of the opinion that making films for cinema or television in both 2D and 3D was “not a good business model”.
As per Mr. Murdoch, “That’s the way we do it now. It’s very hard and it’s not just the camera positions, it’s the directors and the producers and the outside broadcast units, so now it’s the two big trucks sitting outside [venues] because they want different angles, they want different things.”
However, both Mr. Murdoch as well as James Cameron are of the opinion that there is the need to deliver more 3D content.
Earlier Mr. Murdoch had gone on record saying “Customers will not want big events that are not in 3D at some point in the future because it is such an exciting and immersive experience.”
In fact, if Cameron is to be believed, its not too far away when news broadcasts too would need to be delivered in 3D.
The camera used for 3D filming of events and especially the sporting ones are so large that it would affect spectator’s field of vision. But this camera would be necessary in order to provide close up shots of the event.
Cameron is of the opinion that the next generation of cameras would bring the solution to this issue.
Mr. Murdoch also hinted upon the cost of making the movie Avatar in lighter vein and as a pointer towards the cost aspect of 3D productions. Mr. Cameron at that interjected with the laugh that Mr. Rupert Murdoch who is the father of Mr. Cameron and chairman of News Corp would sure take offense in case the 3D project was further delayed. Mr. Murdoch did agree to this comment.
Risk was a necessity in the film industry as per Mr. Cameron else the business would have been crippled by now.
It would be 10 years of consolidation that the film industry would be requiring to get 3D production in place. This as per Mr. Cameron was acceptable for it took the same time period to transit from black and white to color.
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