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Sky has announced that the number of customers choosing Sky + HD, the UK’s only high definition (HD) service currently capable of broadcasting 3DTV services, has increased to 1.313 million following record growth.
Customers have responded in record numbers to Sky’s high quality and great value HD service. Sky has more than doubled the number of HD customers in the last year alone with over 90 customers* an hour joining Sky + HD.
In the next step in the Sky + HD journey, Sky today announced that it will launch the UK’s first 3D channel next year. The channel will offer a broad selection of the best available 3D programming, which is expected to include movies, entertainment and sport. The service will be broadcast across Sky’s existing HD infrastructure and be available via the current generation of Sky + HD
set-top boxes. To watch 3D, customers will also require a new '3D Ready' TV, which are expected to be on sale in the UK next year.
This commitment follows extensive research and development activity into 3D, which included Sky becoming the first TV company in Europe to broadcast a live event in 3D TV. On 2nd April 2009 Sky successfully broadcast a performance by Keane live from Abbey Road Studios via the company’s satellite network to a Sky + HD set-top box and domestic 3D Ready TV.
Sky has also confirmed the launch of a comprehensive ‘pull’ video-on-demand (VOD) service next year, to provide Sky + HD customers with additional choice and control to complement Sky + and the current Sky Anytime ‘push’ VOD service. This new service will use the broadband capability of existing Sky + HD boxes.
Brian Sullivan, Managing Director of Sky’s Customer Group, comments:
“Well over a million homes have future-proofed themselves with Sky + HD, a platform for choice, quality and future innovation. With Sky + as standard, our customers are already enjoying amazing picture and sound quality on a range of high-quality HD channels which cater to the interests and passions of the whole family.
“Next year we will make our HD boxes work even harder for customers by launching Europe’s first 3D TV channel, as well as introducing a comprehensive video-on-demand service to complement Sky + and the current Sky Anytime service.
“3D is a genuinely ‘seeing is believing’ experience, making TV come to life as never before. Just like the launch of digital, Sky + and HD, this is latest step in our commitment to innovating for customers.”
Sky launched the UK’s first national HD service in May 2006 which has since become Europe’s most successful HD service. Today Sky + HD customers can watch 33 HD channels from leading brands such as Sky Movies, Sky Sports, Channel 4, Disney, MTV, BBC, Discovery, FX, Sky1 and National Geographic. Sky + HD customers can choose up to 400 hours a day – or 13,000 hours a month – of quality HD content, which is significantly more than any other TV platform.
Further channels are due shortly, including ESPN HD (August 2009), and Sky News HD (Spring 2010), with a view to growing the offering to 50 channels over time.
Further details on Sky’s pull VOD and 3DTV services, including pricing, packaging and entitlement, will be announced closer to launch.The human eye’s ability to see things with variable depth and wide perspective is based on how the brain processes two separate images, as received by each eye. When someone looks at something the brain is able to merge two separate images together to create a field of vision which is both three-dimensional and allows the viewer to focus on specific areas within any given scene.
The jump from 2D to 3D
TV has traditionally only been able to deliver a single image to a television screen. For all the innovation that we’ve seen in TV (including the move to colour, the migration to digital, and more recently, the launch of high definition services), all of these developments have only been able to work within the parameters of a single incoming TV feed - a 2D experience.
So even though HD delivers an intensity and richness which results in exceptional clarity and detail, it is still based on the same underlying picture delivery mechanism as previous TV formats.
3D TV is possible because of a series of major breakthroughs (principally in camera, post-production, encoding, set-top box and TV set technology) which means that domestic TVs are now capable of processing an image in a way that can deliver the depth information to the brain - much like the human eye - and hence add a further dimension to HD.
For the first time, two images can now be merged and played out simultaneously on the same domestic TV display. Polarising glasses are currently used to help direct the correct left or right full colour on-screen image to the corresponding eye. The brain then processes each feed to create a single image, providing a level of depth and focus which means that the content is able to move to and from the foreground and therefore becomes three-dimensional.
Customers have responded in record numbers to Sky’s high quality and great value HD service. Sky has more than doubled the number of HD customers in the last year alone with over 90 customers* an hour joining Sky + HD.
In the next step in the Sky + HD journey, Sky today announced that it will launch the UK’s first 3D channel next year. The channel will offer a broad selection of the best available 3D programming, which is expected to include movies, entertainment and sport. The service will be broadcast across Sky’s existing HD infrastructure and be available via the current generation of Sky + HD
set-top boxes. To watch 3D, customers will also require a new '3D Ready' TV, which are expected to be on sale in the UK next year.
This commitment follows extensive research and development activity into 3D, which included Sky becoming the first TV company in Europe to broadcast a live event in 3D TV. On 2nd April 2009 Sky successfully broadcast a performance by Keane live from Abbey Road Studios via the company’s satellite network to a Sky + HD set-top box and domestic 3D Ready TV.
Sky has also confirmed the launch of a comprehensive ‘pull’ video-on-demand (VOD) service next year, to provide Sky + HD customers with additional choice and control to complement Sky + and the current Sky Anytime ‘push’ VOD service. This new service will use the broadband capability of existing Sky + HD boxes.
Brian Sullivan, Managing Director of Sky’s Customer Group, comments:
“Well over a million homes have future-proofed themselves with Sky + HD, a platform for choice, quality and future innovation. With Sky + as standard, our customers are already enjoying amazing picture and sound quality on a range of high-quality HD channels which cater to the interests and passions of the whole family.
“Next year we will make our HD boxes work even harder for customers by launching Europe’s first 3D TV channel, as well as introducing a comprehensive video-on-demand service to complement Sky + and the current Sky Anytime service.
“3D is a genuinely ‘seeing is believing’ experience, making TV come to life as never before. Just like the launch of digital, Sky + and HD, this is latest step in our commitment to innovating for customers.”
Sky launched the UK’s first national HD service in May 2006 which has since become Europe’s most successful HD service. Today Sky + HD customers can watch 33 HD channels from leading brands such as Sky Movies, Sky Sports, Channel 4, Disney, MTV, BBC, Discovery, FX, Sky1 and National Geographic. Sky + HD customers can choose up to 400 hours a day – or 13,000 hours a month – of quality HD content, which is significantly more than any other TV platform.
Further channels are due shortly, including ESPN HD (August 2009), and Sky News HD (Spring 2010), with a view to growing the offering to 50 channels over time.
Further details on Sky’s pull VOD and 3DTV services, including pricing, packaging and entitlement, will be announced closer to launch.The human eye’s ability to see things with variable depth and wide perspective is based on how the brain processes two separate images, as received by each eye. When someone looks at something the brain is able to merge two separate images together to create a field of vision which is both three-dimensional and allows the viewer to focus on specific areas within any given scene.
The jump from 2D to 3D
TV has traditionally only been able to deliver a single image to a television screen. For all the innovation that we’ve seen in TV (including the move to colour, the migration to digital, and more recently, the launch of high definition services), all of these developments have only been able to work within the parameters of a single incoming TV feed - a 2D experience.
So even though HD delivers an intensity and richness which results in exceptional clarity and detail, it is still based on the same underlying picture delivery mechanism as previous TV formats.
3D TV is possible because of a series of major breakthroughs (principally in camera, post-production, encoding, set-top box and TV set technology) which means that domestic TVs are now capable of processing an image in a way that can deliver the depth information to the brain - much like the human eye - and hence add a further dimension to HD.
For the first time, two images can now be merged and played out simultaneously on the same domestic TV display. Polarising glasses are currently used to help direct the correct left or right full colour on-screen image to the corresponding eye. The brain then processes each feed to create a single image, providing a level of depth and focus which means that the content is able to move to and from the foreground and therefore becomes three-dimensional.
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