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Electronics vendors such as Sony, LGElectronics, Samsung, Panasonic are now delivering 3D-enabled TVs and Blu-ray players. The electronics manufactures are looking to 3D technology to encourage users to upgrade to new televisions. Now they are positioning it as a jump forward from the standard quality to high definition television.
Michael Stroud, CEOof the iHollywood Forum, in a panel discussion about 3D TV at the recent Digital Living Room conference in Silicon Valley, said, “It seems presumptuous to assume people are going to throw out their HDTVs to buy 3D TVs after only a year or two.”
Some of the vendors need their consumers to wear special 3D glasses. This may prevent some users from adopting the technology at home. Still, the industry is moving forward with confidence that the viewing experience will be im-pressive.
Sony Chairman and CEOHoward Stringer said in a statement announcing the Discovery service, “It is clear to us that consumers will always migrate to a better and richer entertainment experience.”
Discovery, which now owns the Discovery Channel and 12 other media networks in the U.S., will offer the joint ven-ture’s 3D channel. Sony and IMAXwill acquire the license television rights to 3D movies and also for other content and provide advertising and sales support. IMAXwill be encouraging this service in its theaters and provide “image enhancement and 3D technologies.”
The Discovery service will first launch in the U.S., but the company officials said that they will explore taking it overseas. Yet they didn’t furnish a launch date in their statement. Some reports said the service will begin only in the next year. There have also been reports that DirectTV is planning to launch a 3D HDTV channel in the U.S. this year.
3D Blu-Ray Becomes Reality
TDVision Systems announced the release of a new 3D system at SID 2008. It not only makes use of a standard Blu-ray disc, but is also compatible with existing non 3D Blu-ray players. For those not considering other high definition 3D options, the 3D film could be played in a non-3D Blu-ray player. It will play without any loss of quality, color, frame rate, or resolution. The 3D system is also compatible with existing 3D TVs from companies like Samsung and Mitsubishi. They make use of Texas Instruments’ 3D DLP chips.
Ethan Schur, director of Product Marketing for TDVision Systems, said, “TDVision has enabled a media breakthrough with our AlterSpace product by enabling the world’s first and only stereoscopic virtual world featuring media sharing and viewing. Compatible with multiple 3D display devices, this will be the industry standard that others go by.”
Samsung already introduced its BD-C6900 Blu Ray player that comes with 3D full HD playback with impressive surround sound for the home. It has a multi codec which can playback almost all formats which include Divx, WMA, MKV, MP4, HD-JPEGand so on. It contains a 7.1 channel analogue output with internal audio decoders such as Dolby True HD, Dolby Digital and so on. It also integrates Wi-Fi support, Internet@ TV and applications like Blockbuster, Facebook, YouTube, Flickr, Pandora and more.
Panasonic is going to make a giant leap in 3D technology. They are going with an advanced Blu-ray disc authoring laboratory in Hollywood for 3D content. The aim is to develop consumer Blu-ray 3D Home Theater products this year. This lab is working with “3D Full HD” which works directly with several studios.
Panasonic is also planning to manufacture a Plasma 3D Full HD home theater system as well as a 3D-ready digital cinema projector. It has a 380-inch screen theater which helps in playing 3D HD picture quality. They are also working with a 3-D ready MPEG-4 AVC High Profile encoder.
Eisuke Tsuyuzaki, managing director of Panasonic Hollywood Laboratory, said, “Panasonic recognizes that for 3D FHD to succeed, just like Blu ray, collaboration on research, development and production with studios and content providers is absolutely essential. The creation of the new PHL Authoring Center will enable Hollywood to start trial production and ultimately create commercially available 3D FHD titles to realize a new window into reality, and elevate the level of High Definition entertainment that consumers can enjoy in their own homes.” Is 3D the Next Big Thing?
Will three-dimensional TV become a reality in common households? Will the technology spur a consumer spending spree like that created in the case of digital and high-definition TV? Or will 3D end up as the next big flop? Only time will decide the fate of 3D TV.
Michael Stroud, CEOof the iHollywood Forum, in a panel discussion about 3D TV at the recent Digital Living Room conference in Silicon Valley, said, “It seems presumptuous to assume people are going to throw out their HDTVs to buy 3D TVs after only a year or two.”
Some of the vendors need their consumers to wear special 3D glasses. This may prevent some users from adopting the technology at home. Still, the industry is moving forward with confidence that the viewing experience will be im-pressive.
Sony Chairman and CEOHoward Stringer said in a statement announcing the Discovery service, “It is clear to us that consumers will always migrate to a better and richer entertainment experience.”
Discovery, which now owns the Discovery Channel and 12 other media networks in the U.S., will offer the joint ven-ture’s 3D channel. Sony and IMAXwill acquire the license television rights to 3D movies and also for other content and provide advertising and sales support. IMAXwill be encouraging this service in its theaters and provide “image enhancement and 3D technologies.”
The Discovery service will first launch in the U.S., but the company officials said that they will explore taking it overseas. Yet they didn’t furnish a launch date in their statement. Some reports said the service will begin only in the next year. There have also been reports that DirectTV is planning to launch a 3D HDTV channel in the U.S. this year.
3D Blu-Ray Becomes Reality
TDVision Systems announced the release of a new 3D system at SID 2008. It not only makes use of a standard Blu-ray disc, but is also compatible with existing non 3D Blu-ray players. For those not considering other high definition 3D options, the 3D film could be played in a non-3D Blu-ray player. It will play without any loss of quality, color, frame rate, or resolution. The 3D system is also compatible with existing 3D TVs from companies like Samsung and Mitsubishi. They make use of Texas Instruments’ 3D DLP chips.
Ethan Schur, director of Product Marketing for TDVision Systems, said, “TDVision has enabled a media breakthrough with our AlterSpace product by enabling the world’s first and only stereoscopic virtual world featuring media sharing and viewing. Compatible with multiple 3D display devices, this will be the industry standard that others go by.”
Samsung already introduced its BD-C6900 Blu Ray player that comes with 3D full HD playback with impressive surround sound for the home. It has a multi codec which can playback almost all formats which include Divx, WMA, MKV, MP4, HD-JPEGand so on. It contains a 7.1 channel analogue output with internal audio decoders such as Dolby True HD, Dolby Digital and so on. It also integrates Wi-Fi support, Internet@ TV and applications like Blockbuster, Facebook, YouTube, Flickr, Pandora and more.
Panasonic is going to make a giant leap in 3D technology. They are going with an advanced Blu-ray disc authoring laboratory in Hollywood for 3D content. The aim is to develop consumer Blu-ray 3D Home Theater products this year. This lab is working with “3D Full HD” which works directly with several studios.
Panasonic is also planning to manufacture a Plasma 3D Full HD home theater system as well as a 3D-ready digital cinema projector. It has a 380-inch screen theater which helps in playing 3D HD picture quality. They are also working with a 3-D ready MPEG-4 AVC High Profile encoder.
Eisuke Tsuyuzaki, managing director of Panasonic Hollywood Laboratory, said, “Panasonic recognizes that for 3D FHD to succeed, just like Blu ray, collaboration on research, development and production with studios and content providers is absolutely essential. The creation of the new PHL Authoring Center will enable Hollywood to start trial production and ultimately create commercially available 3D FHD titles to realize a new window into reality, and elevate the level of High Definition entertainment that consumers can enjoy in their own homes.” Is 3D the Next Big Thing?
Will three-dimensional TV become a reality in common households? Will the technology spur a consumer spending spree like that created in the case of digital and high-definition TV? Or will 3D end up as the next big flop? Only time will decide the fate of 3D TV.
Posted in: 3dtv high definition television,advanced 3dtv application,advanced 3dtv specification
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