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Think what you want about 3D TV, but it’s here already, and we’ve just seen the beginning. But are people actually buying the devices, as a few dozen models are now available in the US, Japan and other places? The Nikkei, Japan’s biggest business daily, recently investigated the 3D TV market in Nippon. What they found out could be of interest for the US and European markets as well.Here are their main findings:PricesIn Japan, prices for 3D TVs offered by the two most aggressive manufacturers, Panasonic and Sony, have fallen 20% and more since they were introduced back in spring this year. Panasonic’s 50-inch VIERA model, for example, is now available for as “low” as $3,600 in some stores in Osaka and Tokyo, after the company launched it with a $5,000 price tag in April.Sony now sells a 40-inch Bravia 3D TV for $2,800, 20% cheaper already than in June (when it made its debut in Japan). As we reported earlier, the company tries a different approach in the US
According to The Nikkei, the nation’s retailers say prices for 3D TVs fall rapidly, but they are still 30-50% more expensive than comparable models without 3D-capabilities Market size Research firm GfK Marketing Services Japan found out that this early in the game, the market share of 3D TVs is still (not too surprisingly) relatively small. In the week from August 2nd to August 8th, for example, just 2.6% of all TVs sized 40 inches or larger sold in Japan were 3D models.They accounted for 5.9% of all sales for TVs in that size range in that week.But the Nikkei expects the market for 3D TVs in Japan to expand when Toshiba and Mitsubishi launch their models at the end of this month, with Hitachi following later this fiscal year.AddendumTo put things into perspective, other sources are more bullish about 3D TV. Take US-based market research firm DisplaySearch, for example. According to a recent report released by the firm, as many as 3.4 million 3D TVs will be sold worldwide in fiscal 2010 (5% of the entire flat TV market). The firm expects 3D TVs to achieve a whopping 43 million shipments as early as 2014 (37%). We’ll know soon if they’re right.
Serkan Toto is a Tokyo-based web and mobile industry consultant. You can tweet him here, find him on LinkedIn here or email him at serkan at crunchgear dot com.Same warnings you find on all video games, yet no one is dropping to the floor and twitching.3D is here to stay, and companies like Samsung are heavily investing in the OLED HD, $2.2 billion by 2014 in a new factory strictly dedicated.
An no, regular HDTV 60/120Hz can't display 3D due to hardware limitations.
Any 3D transmissions (channels from providers) are displayed in a split screen mode, two identical pictures on the same screen, just slightly different colours (shadows) and angles are slightly off.
Direct TV offers already 4-3D channels, Bell 1 so far with 3D PPV by the end of 2010, Rogers is has 3D content, and so on.All PVR's HDTV are 3D ready from most providers.So what does this tell you?
3D is here to stay, just look at upcomming movies for 2011, 2012 and 2013.
No different than few years ago when large number of people though I-Pnones were waste of money, and look at it now. Most people want one, most companies copy I-Phones, and Samsung is a perfect example, followed by HTC and so on.Get with the times people Well written article. I'm glad somebody is actually educated on current events/technology.I wanted to add to your article, that I went to Future Shop, and I compared 3D ready Tv's to non 3D (2D), in LCD and Plasma. Price is very closely matched by manufacturer.What I mean by this, is that, when I compared, for example, Samsung, 3D vs 2D was only $150-$200 difference.Not to mention 3D glasses were included, which cost about $400 for a 2 pairs.
Which makes the 3D TV actually cheaper than equivalent 2D.Not to mention the 3D LCD had extra features such as TV Internet, Skype and few others.Honestly I realized that for extra few bucs, you're getting not only better features, but also 'Future-Ready' TV.I enjoy hearing all the comments that 3D is a "fad" and that "no one will buy these expensive TV sets" as it reminds me of similar comments when 42" plasmas hit the retail shelves in the early '90's for $8000. Well, due to investments in technology, more HD content, increased flat panel capacity and a mandate from FCC, 42" HD plasmas & LCD TV's is now a commodity product just like CRT TV was back in the day. As more 3D content becomes available, technology improves and the industry standardizes on a common 3D platform, 3D TV's prices will continue to come down as well. Content and the way consumers get 3D content will be the critical success factor in 3D TV. Cinema, gaming and professional applications for 3D will also continue to grow. So like it or not... 3D is here to stay. Why not put the screens on the lenses of the glasses? That would give a much better 3D effect, especially for gaming. Also eliminates the need for building a giant flat screen. Once a manufacturer puts the screen on the glasses then the market will be destroyed. I can't wait.Personally I don't care for 3D and avoid entirely. So many unimaginative haters."blah blah 3D is useless it hasnt taken offf"Yeah because it costs too much right now. When its affordable youll start seeing it a lot.
3D tvs can display 2D images just fine so theres no reason not to eventually make the option of 3D standard.No one will force you to watch something in 3DAnd to the guy who said Avatar in 3D was nothing special, you're a damn idiot. I have to admit that when I was looking to purchase a television for around $1500, I wasn't looking at all at 3D TVs. When I actually wasn't aggressively shopping, I ran into an awesome deal for a 46" Samsung C8000 series which fir the bill at $1745 so I had to. It's LED 240Hz w/ 3D?! Why not? I remember just last year when a buddy bought the 7000 series LED 120Hz for $1800 and we thought we were getting a steal!Television prices are coming down rather quickly and when people keep on shopping, they'll notice the "cheaper" prices or the deals that are coming up on 3D. Why not? That was my attitude. 3D is generally useless. Even in the theatre avatar(imax) I could do without it. I watched inception this past weekend in Imax and decided i'd rather not wear the stupid glasses ever. My vote is for 3D to never make it's way onto my tv set. The manufacturers need to make cheaper, higher definition sets follow that strategy and you win. Follow the 3D B.S. strategy and it's a big fail.
According to The Nikkei, the nation’s retailers say prices for 3D TVs fall rapidly, but they are still 30-50% more expensive than comparable models without 3D-capabilities Market size Research firm GfK Marketing Services Japan found out that this early in the game, the market share of 3D TVs is still (not too surprisingly) relatively small. In the week from August 2nd to August 8th, for example, just 2.6% of all TVs sized 40 inches or larger sold in Japan were 3D models.They accounted for 5.9% of all sales for TVs in that size range in that week.But the Nikkei expects the market for 3D TVs in Japan to expand when Toshiba and Mitsubishi launch their models at the end of this month, with Hitachi following later this fiscal year.AddendumTo put things into perspective, other sources are more bullish about 3D TV. Take US-based market research firm DisplaySearch, for example. According to a recent report released by the firm, as many as 3.4 million 3D TVs will be sold worldwide in fiscal 2010 (5% of the entire flat TV market). The firm expects 3D TVs to achieve a whopping 43 million shipments as early as 2014 (37%). We’ll know soon if they’re right.
Serkan Toto is a Tokyo-based web and mobile industry consultant. You can tweet him here, find him on LinkedIn here or email him at serkan at crunchgear dot com.Same warnings you find on all video games, yet no one is dropping to the floor and twitching.3D is here to stay, and companies like Samsung are heavily investing in the OLED HD, $2.2 billion by 2014 in a new factory strictly dedicated.
An no, regular HDTV 60/120Hz can't display 3D due to hardware limitations.
Any 3D transmissions (channels from providers) are displayed in a split screen mode, two identical pictures on the same screen, just slightly different colours (shadows) and angles are slightly off.
Direct TV offers already 4-3D channels, Bell 1 so far with 3D PPV by the end of 2010, Rogers is has 3D content, and so on.All PVR's HDTV are 3D ready from most providers.So what does this tell you?
3D is here to stay, just look at upcomming movies for 2011, 2012 and 2013.
No different than few years ago when large number of people though I-Pnones were waste of money, and look at it now. Most people want one, most companies copy I-Phones, and Samsung is a perfect example, followed by HTC and so on.Get with the times people Well written article. I'm glad somebody is actually educated on current events/technology.I wanted to add to your article, that I went to Future Shop, and I compared 3D ready Tv's to non 3D (2D), in LCD and Plasma. Price is very closely matched by manufacturer.What I mean by this, is that, when I compared, for example, Samsung, 3D vs 2D was only $150-$200 difference.Not to mention 3D glasses were included, which cost about $400 for a 2 pairs.
Which makes the 3D TV actually cheaper than equivalent 2D.Not to mention the 3D LCD had extra features such as TV Internet, Skype and few others.Honestly I realized that for extra few bucs, you're getting not only better features, but also 'Future-Ready' TV.I enjoy hearing all the comments that 3D is a "fad" and that "no one will buy these expensive TV sets" as it reminds me of similar comments when 42" plasmas hit the retail shelves in the early '90's for $8000. Well, due to investments in technology, more HD content, increased flat panel capacity and a mandate from FCC, 42" HD plasmas & LCD TV's is now a commodity product just like CRT TV was back in the day. As more 3D content becomes available, technology improves and the industry standardizes on a common 3D platform, 3D TV's prices will continue to come down as well. Content and the way consumers get 3D content will be the critical success factor in 3D TV. Cinema, gaming and professional applications for 3D will also continue to grow. So like it or not... 3D is here to stay. Why not put the screens on the lenses of the glasses? That would give a much better 3D effect, especially for gaming. Also eliminates the need for building a giant flat screen. Once a manufacturer puts the screen on the glasses then the market will be destroyed. I can't wait.Personally I don't care for 3D and avoid entirely. So many unimaginative haters."blah blah 3D is useless it hasnt taken offf"Yeah because it costs too much right now. When its affordable youll start seeing it a lot.
3D tvs can display 2D images just fine so theres no reason not to eventually make the option of 3D standard.No one will force you to watch something in 3DAnd to the guy who said Avatar in 3D was nothing special, you're a damn idiot. I have to admit that when I was looking to purchase a television for around $1500, I wasn't looking at all at 3D TVs. When I actually wasn't aggressively shopping, I ran into an awesome deal for a 46" Samsung C8000 series which fir the bill at $1745 so I had to. It's LED 240Hz w/ 3D?! Why not? I remember just last year when a buddy bought the 7000 series LED 120Hz for $1800 and we thought we were getting a steal!Television prices are coming down rather quickly and when people keep on shopping, they'll notice the "cheaper" prices or the deals that are coming up on 3D. Why not? That was my attitude. 3D is generally useless. Even in the theatre avatar(imax) I could do without it. I watched inception this past weekend in Imax and decided i'd rather not wear the stupid glasses ever. My vote is for 3D to never make it's way onto my tv set. The manufacturers need to make cheaper, higher definition sets follow that strategy and you win. Follow the 3D B.S. strategy and it's a big fail.
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